Failings of a Female Founder

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A heartfelt thank you
My most read articles of 2024: building a personal brand, Dragons' Den, selling my business, burnout, grief, Estée Lalonde and going viral.
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Jasmine Wicks-Stephens
Protecting your peace, valuing your time, and saying “no” in business is the lesson from Mary Kate Trevaskis
Ex-Estée Lauder group (for decades) Mary Kate (or MK) is a PR OG and the founder of brilliant comms agency, Tape. MK shares in my latest ‘Learn from our…
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Jasmine Wicks-Stephens
All The Mistakes I Made in Retail (So You Don’t Do the Same). And What They Taught Me About Retail Strategy
From Selfridges and Neiman Marcus to Cult Beauty and QVC, here’s what I learned from launching in 70 of the world’s best retailers.
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Jasmine Wicks-Stephens
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Christmas has come early in our house this year, and so have my new year reflections
Which is why I’m thinking about how to prepare for 2025 without the stress.
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Jasmine Wicks-Stephens
LinkedIn Messaging Limits: When 100 Is 99 Too Many
Is There a Way to Put an 'Out of Office,' or Better, 'Please Don’t Contact Me Here,' on Your LinkedIn Messages? Serious question...
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Jasmine Wicks-Stephens
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How to Build a Personal Brand (When You Don’t Want to Be an Influencer)
Thinking about developing a personal brand? As someone who’s placed thousands of articles in press, these are the five things I recommend you do first.
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Jasmine Wicks-Stephens
3
Everyone wants to go viral, and I've done it dozens of times
This is why I think it's better to build a solid social media strategy first (and here's how).
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Jasmine Wicks-Stephens
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5 Tips To Improve Any PR Strategy
Things everyone should know about Public Relations, but often don’t
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Jasmine Wicks-Stephens
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