A heartfelt thank you
My most read articles of 2024: building a personal brand, Dragons' Den, selling my business, burnout, grief, Estée Lalonde and going viral.
Thank you for following me this year. Writing this Substack has brought me so much pleasure. Putting my thoughts and feelings down has been a free form of therapy, sharing my ‘fails’ to help you succeed has brought me validation on my own expertise and building a community of people, finding time to read and reducing the doom scrolling has been great for my soul. So thank you for inspiring me to write and achieve all of that.
What did you like reading from me this year? Well according to the stats the most popular posts were these…
Elevating your profile has evolved into building a personal brand for 2024 (and beyond), and you were most interested in how best to navigate that.
A lot of you were intrigued by my Dragons’ Den journey and how I was feeling ahead of appearing on TV and entering the Den in front of millions.
Unsurprisingly then, my decision to sell my skincare brand Faace after securing three Dragons, also garnered a lot of attention.
Being candid about my burnout seemed to relate to how a lot of you were feeling this year.
Going back to the beginning of my entrepreneurial journey, and how it all started by accident when my Dad was dying was a popular post.
OG influencer Estée Lalonde, who I and a lot of others are obsessed with attracted your attention, when she opened up for my ‘Learn from our mistakes’ series.
And lastly, I was pleased to see so many of you follow my suggested steps on building a social media strategy.
Thank you again for showing up in 2024 and I’ll be back for more of the same in 2025.