How I feel knowing I’m about to hand over my business for good

It's not all bells and whistles.

I’ve been so focused on getting the deal done that I haven’t really taken the time to consider how I’ll feel once it is.

In the last 24 hours, I received a press release announcing the acquisition and an introduction to the key team members who will now be running every aspect of the brand - from sales and social to Amazon. What I hadn’t stopped to think about was how that would impact me.

I really hate having to feel my emotions sometimes. I much prefer consistent contentment over high-stakes happiness, and no one likes to feel sad. I don’t like feeling out of control, so it’s no surprise that relinquishing control here isn’t something I’m looking forward to.

The mix of emotions I feel today has hit me hard - and caught me off guard.

I’ll always do everything to the best of my ability. I don’t usually pursue things I’m not good at, which makes keeping my track record of success easier. So I know I’ll pour that same effort and enthusiasm into this handover process. But that doesn’t mean I’m going to like it.

I really am happy with the sale - especially with who the buyer is. But it still hurts my heart, knowing I couldn’t finish the job.

Over the last few months, I’ve worked hard to focus on the positives: we achieved so much, and I learned so much over the seven years of developing and launching Faace. The retailers, global reach, fundraising, award wins, new skills learnt, even putting myself on TV when I was scared - I know I did my best. But pushing away the thought that I’ve somehow failed? That might take longer than I expected.

If nothing else, as the deal finalises and every piece is handed over, at least there will be some sense of closure. Maybe then, I’ll finally be able to feel the full weight of what I’ve achieved.

Making hard decisions – I guess that’s an achievement in itself.

So many of you have reached out since I shared my sale journey, and I truly appreciate your support. The fact that you’re interested in my perspective on your own situations is validating in itself - it reminds me that you don’t see me as a failure.

I’ll keep you posted as the news unfolds. And as always, if anyone wants to chat, I’m here. Wish me luck as the final pieces fall into place over the next few weeks.

[An oldie by Emma Croman]

To anyone reading this, thank you for being here, please ❤️ (below) if you enjoyed this piece, I’d appreciate it!